Identity withheld -- or is it?

Today's Remlap Reader's lead story is that of a woman found dead in her car in a Walmart parking lot. The story says her identity is being withheld pending notification of her family, yet she's described as in her 40s, and a police spokesman notes that her family reported her missing on Saturday. Further, her vehicle is both described and shown in a photograph. Hmmm. Reckon her family can figure out who she is?